August 1, 2017 Terravita Market Update
The Terravita real estate market had what I would call an “average” July in terms of sales and sales prices. You will see below Terravita had 6 homes close escrow with an average price per foot of $239. That pretty well mirrors the May and June numbers and is very close to the annual average. Regarding the number homes going under contract – while the community had almost twice as many in July of 2016, the 5 we had this month is much closer to the normal number for July, anyway. So . . . with all the crazy things going on in the world right now, I look at an average month as a win!
Since there isn’t much to talk about in the market right now, and it’s too hot to go outside anyway, let’s switch to one of my favorite topics.
DEFINITIVE PROOF THAT MARKETING DOES MATTER!
Most of my readers – and all my clients – know that I am a bit obsessed with the belief that marketing really makes a difference when it comes to selling your homes. The Terravita real estate market provided us with a brilliant example of that difference last month.
To illustrate the difference marketing makes I often compare our team’s sales statistics to other agent’s sales statistics. Results like better average price per square foot and average days on market can provide compelling evidence. But I know that many people are skeptical, like I am, when I see statistics in marketing. My favorite way to provide evidence examples is in apples-to-apples comparisons where it’s clear that the difference really is the marketing. Up until now, the only way to do that is when we take over another agent’s listing. If our team relists a property formerly listed at the same price as the previous agent, what is different? The property is the same, the price is the same. . . marketing is the difference. Below are some of my favorite examples of when frustrated sellers have come to us after languishing for 9 or 10 months with another agent. We took over the listing and sold their homes in under 30 days:
A Terravita closing this month has provided us with another example we don’t often see. Some of you may remember a testimonial from Jim and Toni Trucks back in 2015 when they said:
“… Scott’s Team . . . sold our other home for more money than we expected, full price, in one day, and they did it for free because we bought one of Scott’s listings!!!” ~ Jim and Toni Trucks
Well, that same home we sold for the Trucks went back on the market with another agent about 14 months later. It just closed escrow last week, but this time it sold for $23,000 LESS than the purchase price, and it took 403 days to do it!
*Above is the Arizona Regional MLS stats showing our sale in 2015 for $700,000 and this sale last month for $676,900
What better proof is there other than the facts?
Our logo isn’t just decorative.
When we say that you’ll SELL FASTER:NET MORE, we really mean it.
We’re not another pretty face. We’re The Gaertner Group.
Thanks for being a faithful reader.
Here are the July 2017 Terravita Real Estate Market Statistics: